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Case study · UK agency rescue
From stalled delivery to go-live in four weeks.
4 weeks
Read the case study Get a quoteCase study · UK agency rescue
A UK digital agency brought me into three premium client accounts that were slipping at the same time. I diagnosed where delivery was actually stuck, documented the recovery plan in three days, embedded a delivery pod and took client-facing ownership under the agency's name.
02 / The situation
The agency had 15+ developers and a healthy book of premium retained clients, but projects were not moving at the pace the contracts assumed. Phase 1 remained unfinished, timelines kept stretching, and clients had started questioning delivery in calls.
Three of the agency's most important accounts were at risk at the same time: a WordPress service website, a delayed Shopify launch, and a B2B social programme without the tooling or content pipeline it needed. The immediate problem was not technical debt. It was trust running out across three relationships at once.
Risk signals
03 / Diagnosis
The bottleneck was structural. Output was uneven, there was no current-state assessment or milestone plan, Phase 1 had no agreed definition of done, and nobody owned the client conversation end to end.
A subset of seats was consuming timeline without producing enough shippable work.
There was no current-state assessment, milestone plan or named deliverable sequence.
Phase 1 could continue indefinitely because completion had not been made verifiable.
Updates were inconsistent and client confidence kept dropping.
04 / The recovery system
I started by turning an open-ended delivery problem into a sequence that developers, leadership and clients could all understand. Execution began on day four.
01Day 1
Review active work against real output and identify where efficiency was being lost.
02Days 1 to 3
Write down what existed, what “done” meant, the execution route, dependencies and risks.
03Day 3
Control scope, sequence and priorities instead of advising from the outside.
04Day 3
Bring development, design, BA, QA and content capacity that could execute immediately.
05Ongoing
Run communication, demos, approvals and reporting under the agency's name.
06Weekly
Ship client-visible evidence every week instead of relying on reassurance.
05 / Three workstreams
I was brought in for three of the agency's most important accounts. Each had a different constraint, so the execution plan changed by workstream while the delivery discipline stayed consistent.
01 / WordPress + social
Local UK pest control business
ProblemA service website with 100+ distinct service types and effectively no local visibility.
What changedReorganised the service architecture, built page by page against approved designs, added commerce and booking after core approval, established local-search fundamentals, and aligned Facebook and Instagram management with the site.
02 / Ecommerce
Women's fashion brand
ProblemThe brand launch was blocked because the Shopify store was not ready.
What changedDocumented the minimum launch-ready state, prioritised collection, product and checkout journeys first, and used the same milestone discipline to clear the blocker holding the launch.
03 / Paid + organic social
B2B business services
ProblemFacebook, Instagram and TikTok activity was running without the research, tooling or content pipeline needed to make it repeatable.
What changedIntroduced planning, scheduling and reporting tooling, had the BA define the ICP, built a copy and design content pipeline, and delivered a one-month social calendar for approval.
06 / Execution timeline
Not more status updates. Actual pages, functionality, approvals and a clear route to launch.
Diagnose and document
Resource review, current and goal state, project plan, milestones, risk assessment and pod onboarding.
Core build and design approval
Major pages built by the end of the week and the client approved the design.
Secondary pages, commerce and booking
Built the 100+ page service structure, ecommerce and booking, and completed the WordPress build.
QA
Functional, responsive, forms, checkout and booking QA. Defects logged and fixed before sign-off.
UAT and go-live
Client walkthrough, formal UAT, feedback resolved inside the week, then launch.
Stabilise and hand over
Four weeks of post-launch support, monitoring, issue resolution and independent handover.
07 / Results
All three clients stayed.
08 / Partner proof
“When I stepped in, three of our biggest accounts were slipping and I could not give anyone a date I trusted. Faraz told us honestly where delivery was actually stuck, had a documented plan inside three days, and we were shipping again within the month. He ran it all under our name so cleanly that our clients only noticed one thing, that the work suddenly started arriving on time.”
COO / UK digital agencyName withheld / White-label engagement
09 / What this demonstrates
With 15+ developers already available, the turnaround came from making delivery explicit: what was blocked, what “done” meant, who owned each risk, what would ship next, and who was accountable to the client.
Three days spent documenting the problem made the four-week execution possible.
A client-visible win in week 1 changed the tone of the engagement more than another status update could.
The agency kept the relationship while delivery, demos, approvals and reporting were handled behind its brand.
Services used on this project
Next step
Send the brief, designs or rough client notes. I'll help turn what you have into the clearest next step.