01 / Shopify builds and migrations

White-label Shopify development for agencies.

Shopify store builds, theme work and integrations delivered under your brand, with launch dates your client can plan a campaign around.

What you get

A store ready on the date the campaign needs
Payments, shipping and tax set up correctly
A theme your client's team can manage

02 / Working back from launch

The launch date comes first. Everything else is planned backwards.

Ecommerce launches are tied to campaigns, stock and season. The plan starts at the date and works back from it.

6 weeks outScope and decisions

Apps chosen, data audited, integrations agreed and the build scoped in writing.

4 weeks outTheme build

The approved design built into a fast, editable Shopify theme on a development store.

2 weeks outCommerce setup

Products, payments, shipping, tax and app configuration, with data migrated in.

1 week outQA and test orders

Real test orders end to end, content freeze and a final check across devices before the domain cutover.

That is a typical six-week build. A tighter date changes the scope, not the launch, and you will hear which parts move.

03 / What is in a store build

Three layers, all needed on launch day.

A Shopify project is rarely just a theme. These are the three layers that decide whether launch day is calm.

Storefront

Theme, sections and templates

Built from your designs, with sections your client can edit safely and a speed pass before launch.

Commerce

Products, checkout and markets

Products, variants and bundles, subscriptions where the model needs them, discounts, checkout, payments and markets.

Data and integrations

Migration and the systems around it

Migration from the old platform, CRM and email, fulfilment and 3PL, and analytics and conversion tracking.

04 / Apps or custom

Every app is a monthly cost and a dependency.

Where a feature should live is a commercial decision as much as a technical one. This is how I make the call.

Use an appWhere a mature app already does the job, paying for it beats writing and maintaining code. Reviews, loyalty, upsells and search usually belong here.
Configure properlyMost of what agencies think needs an app is really Shopify set up correctly in the first place. Shipping, tax, markets and discounts usually belong here.
Build customReserved for the parts that make your client different, where no app fits the business. Product configurators, ERP or CRM sync and custom pricing rules usually belong here.

05 / Migrations

What moves, and what needs a decision first.

Migrations go wrong in the decisions nobody made, not in the export files.

Moves across

Data that comes with the store.

  • Products, variants and collections
  • Customers and order history
  • Blog posts, pages and media
  • Reviews and user content
  • URLs, with a full redirect map

Needs your client to decide

Calls only the business can make.

  • Which SKUs to retire rather than move
  • How existing discount codes carry over
  • What happens to active subscriptions
  • Whether legacy accounts get invited to reset
  • Tax and shipping rules for each market

06 / Stack and proof

Native Shopify first, apps only where they earn it.

The setup your client keeps paying for should be as small as it can be.

07 / Partner proof

What agencies say.

Our Shopify projects are in good hands.

We needed help with Shopify builds, store updates, and custom features. The team understood what we wanted and kept us updated along the way. It is nice to have a development partner we can reach out to whenever a new project comes in.
Founder / E-commerce AgencyName withheld

08 / FAQ

Questions agencies ask first.

Both. New builds, redesigns on a live store, and migrations from WooCommerce or another platform.

09 / Related services

Often combined with this.

Most engagements mix one way of working with one or two things I build.

11 / Next step

Have a build coming up? Send the brief.

Share the scope, designs or even rough client notes. I'll come back with the questions, delivery approach and the cleanest next step.

Send a project brief Book a 15-min fit call

NDA-friendly · US + UK overlap · White-label by default