01 / WordPress and WooCommerce
White-label WordPress development for agencies.
Marketing sites, WooCommerce stores and complex WordPress platforms, scoped, built, tested and launched under your agency's brand.
What you get
02 / Project types
Three kinds of WordPress project.
Almost every WordPress request an agency brings me is one of these, and each needs a different starting point.
A site built from your designs
Custom theme or block build from the designs your team approved, with the editing experience planned for whoever runs the site afterwards.
A store that holds up
Catalogue, checkout, payments, shipping and tax configured and tested, with performance work built into the plan rather than bolted on later.
Someone else built it
An audit first, so you know what you are inheriting, then fixes, features or a rebuild recommendation with the reasoning written down.
03 / Build decisions
The choices that decide how the site ages.
WordPress is easy to start and easy to ruin. These four decisions are made before development, not during it.
The decision
Why it matters
How I handle it
04 / Inside the build
What actually gets built and checked.
The same six areas on every WordPress project, sized to the brief.
Theme and templates
The design turned into templates and blocks, with an editor your client can use without breaking the layout.
WooCommerce
The commerce side set up properly, including recurring revenue models that most builds skip.
Performance
Speed work built into the plan rather than added after a client complains about load times.
Security and updates
A site that stays safe once nobody is watching it daily, with a clear update routine.
SEO foundations
The technical groundwork so the site can rank, and so a migration does not undo existing rankings.
Handover
Everything your team or the client needs to run the site without coming back to me.
05 / Migrations
Moving a site without losing data or rankings.
The part of a WordPress project that goes wrong most often, handled as its own sequence.
Audit and map
Every URL, template and integration catalogued before anything moves.
Staging copy
A full working copy built and tested away from the live site.
Content and orders
Posts, products, customers and order history moved and checked against the source.
Redirect map
Old URLs mapped to new ones so search rankings and links survive.
Launch and watch
Cutover at a quiet hour, then monitoring for errors, traffic and conversions.
Rollback plan agreed before cutover, so a bad launch is reversible rather than a crisis.
06 / Stack and proof
The WordPress stack, chosen for maintenance.
Built so your client team can run the site, and so the next developer can read it.
WordPress
WooCommerce
Gutenberg
Elementor
React
PHP
MySQL
SemrushSEOAll in One SEO
Cloudflare
Stripe
MailchimpCase study · Prop trading firm
A 30 GB platform re-architected, not rebuilt.
Migrated with zero data loss, and anomaly detection moved from up to 90 days to the next morning.
Read the case study07 / Partner proof
What agencies say.
They made our WordPress projects so much easier.
“WordPress work was taking up too much of our time. Every small change seemed to turn into a bigger task. Now we send the work over, get clear updates, and know it will be taken care of. It's been a huge help for our team.”
Faraz had a documented plan inside three days, and we were shipping again within the month.
“Faraz had a documented plan inside three days, and we were shipping again within the month. He ran it all under our name so cleanly that our clients only noticed that the work started arriving on time.”
Faraz showed us the real problem was the single server, not the platform.
“Faraz showed us the real problem was the single server, not the platform. We migrated over 30 GB with no data loss and near-zero downtime.”
It feels like having our own dev team.
“We used to turn down projects because our team was too busy. Now we have someone we can count on when things get full. The work gets done, our clients are happy, and we don't have to hire more people just to keep up.”
We can finally take on more work without the stress.
“There were times when we had to say no to new clients because we didn't have enough people to handle the work. Having a reliable development partner changed that. We can now take on more projects without putting extra pressure on our team.”
Our Shopify projects are in good hands.
“We needed help with Shopify builds, store updates, and custom features. The team understood what we wanted and kept us updated along the way. It is nice to have a development partner we can reach out to whenever a new project comes in.”
They help us look good in front of our clients.
“Our clients don't care who builds the website. They just want it done right and on time. Having a team behind us that understands this makes our job much easier. We can focus on our clients while they handle the development work.”
They are more than just another team we outsource to.
“We've worked with different developers over the years, and finding people who understand agency work is not easy. This team gets it. They ask the right questions, keep us in the loop, and care about the final result. That makes a big difference.”
They helped us get through some tricky projects.
“Not every project goes as planned. We've had websites with custom features, old code, and things that just stopped working. Having a team that can look into the problem and help us find a way forward has saved us a lot of time.”
We always know where things stand.
“One of our biggest issues with past developers was having to chase them for updates. We wanted a team that would keep us informed and tell us if something needed more time. Having clear communication has made our projects much easier to manage.”
We grew our agency without hiring a full-time dev team.
“We wanted to offer more development services, but hiring full-time staff didn't make sense for us yet. Working with an outside team gave us the support we needed without adding more people to our payroll. We can now offer more to our clients and keep our team focused.”
We finally have someone to handle the small things.
“Building a website is one thing. Keeping it running and making changes for clients is another. We needed someone who could help with both. Now we have a team we can reach out to for new builds, fixes, and ongoing website work.”
08 / FAQ
Questions agencies ask first.
It depends on who edits the site after launch. I recommend the option your client team can actually maintain, and say why.
09 / Related services
Often combined with this.
Most engagements mix one way of working with one or two things I build.