01 / WordPress and WooCommerce
White-label WordPress development for agencies.
Marketing sites, WooCommerce stores and complex WordPress platforms, scoped, built, tested and launched under your agency's brand.
What you get
02 / Project types
Three kinds of WordPress project.
Almost every WordPress request an agency brings me is one of these, and each needs a different starting point.
A site built from your designs
Custom theme or block build from the designs your team approved, with the editing experience planned for whoever runs the site afterwards.
A store that holds up
Catalogue, checkout, payments, shipping and tax configured and tested, with performance work built into the plan rather than bolted on later.
Someone else built it
An audit first, so you know what you are inheriting, then fixes, features or a rebuild recommendation with the reasoning written down.
03 / Build decisions
The choices that decide how the site ages.
WordPress is easy to start and easy to ruin. These four decisions are made before development, not during it.
The decision
Why it matters
How I handle it
04 / Inside the build
What actually gets built and checked.
The same six areas on every WordPress project, sized to the brief.
Theme and templates
The design turned into templates and blocks, with an editor your client can use without breaking the layout.
WooCommerce
The commerce side set up properly, including recurring revenue models that most builds skip.
Performance
Speed work built into the plan rather than added after a client complains about load times.
Security and updates
A site that stays safe once nobody is watching it daily, with a clear update routine.
SEO foundations
The technical groundwork so the site can rank, and so a migration does not undo existing rankings.
Handover
Everything your team or the client needs to run the site without coming back to me.
05 / Migrations
Moving a site without losing data or rankings.
The part of a WordPress project that goes wrong most often, handled as its own sequence.
Audit and map
Every URL, template and integration catalogued before anything moves.
Staging copy
A full working copy built and tested away from the live site.
Content and orders
Posts, products, customers and order history moved and checked against the source.
Redirect map
Old URLs mapped to new ones so search rankings and links survive.
Launch and watch
Cutover at a quiet hour, then monitoring for errors, traffic and conversions.
Rollback plan agreed before cutover, so a bad launch is reversible rather than a crisis.
06 / Stack and proof
The WordPress stack, chosen for maintenance.
Built so your client team can run the site, and so the next developer can read it.
WordPress
WooCommerce
Gutenberg
Elementor
React
PHP
MySQL
SemrushSEOAll in One SEO
Cloudflare
Stripe
MailchimpCase study · Prop trading firm
A 30 GB platform re-architected, not rebuilt.
Migrated with zero data loss, and anomaly detection moved from up to 90 days to the next morning.
Read the case study07 / Partner proof
What agencies say.
They made our WordPress projects so much easier.
“WordPress work was taking up too much of our time. Every small change seemed to turn into a bigger task. Now we send the work over, get clear updates, and know it will be taken care of. It's been a huge help for our team.”
08 / FAQ
Questions agencies ask first.
It depends on who edits the site after launch. I recommend the option your client team can actually maintain, and say why.
09 / Related services
Often combined with this.
Most engagements mix one way of working with one or two things I build.