01 / Custom web applications
Custom web applications, built to be maintained.
Client portals, internal tools, platforms and APIs on Laravel or Next.js, architected so they keep working long after launch.
What you get
02 / Website vs application threshold
The line between a website and an application.
Agencies usually meet this line halfway through a website project, when the brief quietly crosses over.
Still a website
A CMS handles this well.
A brochure or marketing site, a blog and content pages, contact and enquiry forms, or a standard ecommerce catalogue. Content in, content out.
Now an application
This needs architecture.
Accounts, roles and permissions. Workflows, approvals and states. Data processed or calculated, not just displayed. Live integrations with business systems. Billing, usage or pricing logic.
03 / Five decisions blueprint
Five decisions that decide the next five years.
Applications rarely fail at launch. They fail two years later, because of decisions made in the first week.
04 / Three build shapes
Three shapes this usually takes.
Different users, same discipline: model the data properly, then build the thing on top of it.
A logged-in area for your client's customers
Where they see their data, documents, orders or progress without emailing anyone.
Usually replaces email threads and spreadsheetsThe operations system a business actually runs on
Jobs, approvals, stock, scheduling or reporting, in one place your team actually uses.
Usually replaces a spreadsheet nobody dares touchA product or service with its own users and API
Billing, integrations and traffic handled properly, built to carry real load from day one.
Usually replaces a prototype that outgrew itself05 / Handover kit
Built so someone else can take it over.
An application you cannot hand to another developer is a liability with a login screen.
The handover kit · delivered at launch
- Repository access, with full history
- Environment setup guide, local through to production
- Runbook for deploy, restore and rollback
- API documentation with endpoints and auth
- Admin accounts handed to your client
- Support window agreed at launch
06 / Stack and proof
Proven frameworks, chosen for who maintains them.
Laravel
Next.js
React
TypeScript
Node.js
PostgreSQL
MySQL
Docker
GitHubAWAWSCase study · Prop trading firm
A 30 GB platform re-architected, not rebuilt.
Migrated with zero data loss, and anomaly detection moved from up to 90 days to the next morning.
Read the case study07 / Partner proof
What agencies say.
Faraz showed us the real problem was the single server, not the platform.
“Faraz showed us the real problem was the single server, not the platform. We migrated over 30 GB with no data loss and near-zero downtime.”
Faraz had a documented plan inside three days, and we were shipping again within the month.
“Faraz had a documented plan inside three days, and we were shipping again within the month. He ran it all under our name so cleanly that our clients only noticed that the work started arriving on time.”
It feels like having our own dev team.
“We used to turn down projects because our team was too busy. Now we have someone we can count on when things get full. The work gets done, our clients are happy, and we don't have to hire more people just to keep up.”
They made our WordPress projects so much easier.
“WordPress work was taking up too much of our time. Every small change seemed to turn into a bigger task. Now we send the work over, get clear updates, and know it will be taken care of. It's been a huge help for our team.”
We can finally take on more work without the stress.
“There were times when we had to say no to new clients because we didn't have enough people to handle the work. Having a reliable development partner changed that. We can now take on more projects without putting extra pressure on our team.”
Our Shopify projects are in good hands.
“We needed help with Shopify builds, store updates, and custom features. The team understood what we wanted and kept us updated along the way. It is nice to have a development partner we can reach out to whenever a new project comes in.”
They help us look good in front of our clients.
“Our clients don't care who builds the website. They just want it done right and on time. Having a team behind us that understands this makes our job much easier. We can focus on our clients while they handle the development work.”
They are more than just another team we outsource to.
“We've worked with different developers over the years, and finding people who understand agency work is not easy. This team gets it. They ask the right questions, keep us in the loop, and care about the final result. That makes a big difference.”
They helped us get through some tricky projects.
“Not every project goes as planned. We've had websites with custom features, old code, and things that just stopped working. Having a team that can look into the problem and help us find a way forward has saved us a lot of time.”
We always know where things stand.
“One of our biggest issues with past developers was having to chase them for updates. We wanted a team that would keep us informed and tell us if something needed more time. Having clear communication has made our projects much easier to manage.”
We grew our agency without hiring a full-time dev team.
“We wanted to offer more development services, but hiring full-time staff didn't make sense for us yet. Working with an outside team gave us the support we needed without adding more people to our payroll. We can now offer more to our clients and keep our team focused.”
We finally have someone to handle the small things.
“Building a website is one thing. Keeping it running and making changes for clients is another. We needed someone who could help with both. Now we have a team we can reach out to for new builds, fixes, and ongoing website work.”
08 / FAQ
Questions agencies ask first.
If the platform itself is sound, re-architecting is usually faster and safer. The prop trading case study is exactly that: a 30 GB platform fixed without a rebuild.
09 / Related services
Often combined with this.
Most engagements mix one way of working with one or two things I build.