01 / iOS and Android

White-label mobile apps, shipped to both stores.

Mobile apps for your clients, scoped, built, tested and launched on the App Store and Google Play under your agency's brand.

What you get

One owner across design handoff, build and release
Submission to both stores handled for you
A backend and API plan from day one

02 / The first decision

Native or cross-platform, decided on facts.

This choice sets the budget, the timeline and what the app can do. It gets made before anything is quoted.

ConsiderationNativeCross-platform
BudgetTwo codebases, so more build and more maintenance.One codebase for both stores, which is usually the lower cost.
TimelineLonger, because each platform is built separately.Faster to both stores from the same work.
Device featuresBest access to camera, sensors, background work and platform APIs.Good for most features, with more effort at the edges.
Long termAges well when the app is the core product.Depends on one framework keeping pace with both platforms.

Most agency projects land on cross-platform. When the app is the client's core product, or it leans on device features, native usually wins.

03 / Release pipeline

Getting an app live is its own project.

Web projects launch when you decide. App projects launch when two stores agree, which changes how the plan is built.

01Build

Features built against the approved designs, with the backend and APIs in step.

02Internal builds

Installable builds for your team from the first milestone, not screenshots.

03Beta testing

TestFlight and Google Play testing tracks, so your client tests on their own phone.

04Store review

Submission with the listing, metadata and reviewer notes. Review times vary, so they are planned for.

05Live

Phased release, crash monitoring on from day one and a plan for the first update.

04 / Store requirements

What Apple and Google check before they approve.

Rejections are almost always paperwork rather than code. These are prepared alongside the build, not after it.

Prepared with the build

  • Privacy policy and data disclosures. Both stores ask exactly what data the app collects and why, and they check it.
  • Account deletion. If the app has sign-up, it needs a way to delete the account from inside the app.
  • Permission rationale. Camera, location and notifications each need a reason the reviewer accepts.
  • Listing assets. Screenshots per device size, icon, description and keywords, prepared with your team.
  • Age rating and content. Questionnaires completed honestly, because a wrong answer means a rejection.
  • Reviewer test account. A working login and any test data a reviewer needs to see the app properly.

If something does get rejected, I handle the response and the resubmission. Your client hears about the launch, not the process.

05 / After launch

An app is never finished on launch day.

Apps sit on platforms that keep changing underneath them. Worth telling your client before they sign, not after.

Every year

New OS releases

iOS and Android ship major versions annually. Apps need checking and often small fixes each time.

Always on

Crash monitoring

Crashes get reported automatically, so problems are found before your client hears about them.

Without warning

Store policy changes

Both stores change rules regularly. Apps that ignore that eventually get pulled from sale.

06 / Stack

The mobile stack, chosen per project.

iOSiOSAndroidAndroidSwiftSwiftKotlinKotlinReact NativeReact NativeFlutterFlutterExpoExpoFirebaseFirebaseSupabaseSupabaseFigmaFigma
Before a quote

What I need to price an app.

01PlatformsThe platforms it has to launch on, or a note that you want a recommendation.
02ScopeA feature list or the designs, even if they are still rough.
03SystemsAny systems it must connect to, and whether a backend already exists.
04Launch dateThe launch date your client has in mind, and what it is tied to.
Published app work sits under NDA · walk-through on request

07 / FAQ

Questions agencies ask first.

Chosen per project, based on budget, the features the app needs and who maintains it after launch. The recommendation comes with the reasoning.

08 / Related services

Often combined with this.

Most engagements mix one way of working with one or two things I build.

11 / Next step

Have a build coming up? Send the brief.

Share the scope, designs or even rough client notes. I'll come back with the questions, delivery approach and the cleanest next step.

Send a project brief Book a 15-min fit call

NDA-friendly · US + UK overlap · White-label by default